Mark Duman MRPharmS is a rare blend of clinician, management consultant and patient advocate. He works with organisations to help them realise the full benefit of their services and products, especially through the oft untapped potential of patients and the public. His first foray into digital health was installing the pharmacy component of a Cerner electronic health record system at Health Care International, Scotland in 1994. In Lewisham NHS Hospital he developed the award-winning PharmAssist system harnessing multimedia to help ethnic minorities with their medicines-taking. At The King’s Fund, Mark Duman promoted shared clinical decision making, founded Ask About Medicines week & authored their best-selling publication to date, ‘Producing Patient Information’. Within the BBC, he developed a range of behavioural change interventions to improve people’s health and lifestyle. Following roles running the healthcare vertical in publishing and telecoms companies, Mark moved into consulting. In addition to various advisory and mentor roles, he founded the Patient Information Forum, is a NW England Service Champion for Diabetes UK and an Honorary Lecturer at the University of Salford. Marl Duman, is a doctor, management-consultant and patient-advocate who is diagnosed with diabetes type 2. “We don’t get enough health education and need to change our behaviour”. He based his illness on his earlier lifestyle, which includes much traveling and the impossibility to focus on a healthy diet. “In healthcare, we need to start with the person not with the product.” Duman supports this approach and exemplifies the importance of a patience centred future by deciding the medical treatment of diverse maladies.