Head of Market + Member of the Executive Board, KPT
Catherine Loeffel has been a member of KPT's Executive Board since the end of 2015. In this role, she heads the Market division and is responsible for marketing, online services and innovations of the health insurance company with the Plus. Together with partners, she develops customer-centric healthcare products and services. In doing so, she orchestrates different goals, digitization progress levels and mindsets into strong added values in the healthcare ecosystem. She has rich experience in marketing, communication, program management and digitalization. Before joining KPT, she was responsible for a major digital transformation project at Swiss Post.